Facebook is one of the most popular social networks in the world. It has a significant number of active users – nearly 2.9 billion. Lets us share some interesting facts about this vast audience in the cards.
43.7% of Facebook users worldwide – women
56.3% of Facebook users worldwide – men
The primary age of the audience
29.9% – 25-34 years old
21.5% – 18-24 years old
19.4% – 35-44 years old
The average time a user spends on the site
Approximately 34 minutes per day
An interesting fact is that Facebook is losing popularity among teenagers. Users aged 13-17 spend less time on the platform.
The top 3 GEOs
India – 416.6 million
U.S. – 240.0 million
Indonesia – 176.5 million
Facebook – popular among educated audiences with high income
The bulk of Facebook's advertising revenue comes from mobile devices. Content and strategy should be focused on mobile devices
User activity is highest Monday through Friday, at 3 a.m., Tuesday – at 10 a.m. and noon. The best time to publish content is on weekdays, from 10 a.m. to 3 p.m.
Videos are the most popular type of content. 85% of the platform's users watch video ads without sound. Add subtitles and essential comments to your videos
300 million people watch Facebook stories every day
The average price per click on Facebook is $1.72
1.8 billion people use Facebook Groups monthly
Knowing how your audience uses the social network allows you to adjust your marketing strategy to its characteristics and behavior and get maximum engagement.
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