We used a static creative banner for tests to reach the broadest possible audience. We tested different hypotheses for creatives on all GEOs. At the heart of our concept:
- Tasty and healthy food, as well as an offer to become a nutritionist and get a diploma
- A happy and slim girl with a picture of healthy food (salads, avocado, salmon), as well as an offer to become a nutritionist and get a diploma
So we confirmed the hypothesis that showing a beautiful picture of all creatives and giving information about the timing and quality of training is necessary.
We decided to use the creative with a small amount of text, which we designed in large print. The main focus is on the image of smiling people. They convey positive emotions and make potential customers feel connected to the company. We also added a company logo to identify the brand.The most effective format in all locations where we campaigned was static images: 9:16 and 1:1. This format was used as the basis for promotion.We received the highest CTR when placing creatives in Instagram stories:
This is an excellent indicator for EdTech, signifying a high level of audience engagement.When launching the campaign, we worked with both warm and cold audiences. Types of audiences that we have involved:
- Look-alike (for previous course registrations)
- By interest. We targeted a female audience by specific interests and intersections, for example, healthy lifestyle, cosmetics, distance learning, adult education, organic products, healthy habits, and retargeting users who spend a lot of time on the site but still need to register.
Advertising campaigns were built according to a single model. The versions of creatives were almost the same for all countries. The main goal of the campaign was registration for courses.The third stage is the support and launch of advertising campaigns.
One of the main advantages of working with AdSkill is access to agency advertising accounts. Our pre-moderation helped to avoid blocking the campaign. The client didn’t waste his time unbanning the ads and didn’t risk the balance. We provided the client with an advertising account with no daily spending limit, so it was possible to simultaneously spend large sums on it. This was entirely in line with our client's goals.