What is an engaging post
First, it’s worth sorting out the meanings. An engaging post is a post intended to provoke an active response from the audience. The most common types of post are entertaining and humorous posts, as well as contests and discussions. In this article, we’ve put together 6 engaging content ideas for Facebook with examples for you to take note of and increase engagement on your profile.
Why you need an engaging post
The algorithms for displaying content in your feed on all social networks are about the same. The more users react to your posts (like them, post comments, share with friends), the higher your content is prioritised.
Posts with more reactions are determined to be the most useful and interesting. Their chances of appearing in the feed of even more users and attracting an interested audience to your account increase.
What content should be on Facebook
Adapt your content specifically for Facebook. Many people simply cross-post, i.e. publish the same post on different social networks without changing it. Of course, this is quick and easy, but not as effective. The best posts are adapted to the perceptions of the audience, as well as to the technical side of the social network itself, which is different for Instagram, TikTok and the like. This approach will give you the highest results.
Facebook post ideas
Note that both horizontal and square posts look equally good in the Facebook feed.1. Publish a list of inspirational things to do
People respond actively to information in the form of checklists and numbered lists, e.g:
- “6 mistakes when setting up targeting ads”;
- “5 films every PR manager should watch”;
- “10 things to do this weekend”.
Think about what topics would be appropriate on your page. Post the list and ask for feedback or add to it in the comments.2. Offer to play a guessing game
A guessing game with your audience is a great way to elicit a response from your audience. You can dedicate such a post to an upcoming launch of a new product or course to get your audience up to speed beforehand. Or you can use this format to remind them of your brand by engaging with your audience.
In the example below, Lenovo shares a photo and asks its subscribers to find all seven mini-notebooks hidden in it.