Lead generation for Web 3.0 fintech: all the secrets
Web 3.0 is the third internet generation after Web 1.0 and Web 2.0.

HOW IT STARTED?

To better understand what Web 3.0 is, we need to look a few decades back and remember the history of the birth of the Internet. I wonder if anyone still remembers our world before the advent of the World Wide Web, where the primary sources of information were TV and radio, without any feedback from the content authors and the audience's evaluation.

One can imagine the social furor caused by the invention in the 1990s of the first web browser and then the first website. Thanks to this discovery, people could get content at any time from any device connected to the Internet.

Thus began the era of Web 1.0. The Web was dominated by simple resources, with little feedback from the audience. The Internet started to evolve, moving from a decentralized system consisting of many independent computers to centralized Internet service providers. The advent of more powerful PCs and advances in technology demanded new changes.

Evolution in the field of cell phones led to the emergence and spread of mobile applications and social networks. In the 2000s came a new era of Internet development - Web 2.0. A period where the primary value was user-generated content: a network of interactive websites and platforms. The emergence of websites adapted for smartphones and location sensors has opened a new niche for developing geolocation services.
CHANGING TIMES
With all the advantages of Web 2.0. its main disadvantage was excessive centralization, which led to several problems: censorship, leakage of personal data, and intrusive advertising.

Both of these models needed to be updated and revised. There was a need to develop a decentralized Internet model. So it appeared the time for the Web3 Age.
The new concept is based on the idea of decentralization. It is assumed that the Internet will become more secure and open, and users will be able to keep their data anonymous. The security and reliability inherent in Web 3.0 have proven particularly relevant to the financial industry and its products. Fintech is actively adapting these features, and more marketing opportunities are emerging.

The new era of Web 3.0 was particularly hotly debated after Meta announced in the summer of 2021 that it would create its own meta-universe with its own blockchain-based economy. Other significant companies soon picked up on the trend. Web 3.0 technologies were expected to provide interoperability between meta-universes and secure financial transactions.

The main features of the Web 3.0 period are the active use of artificial intelligence and blockchain technology.

Web3 is a new trend combining NFT and cryptocurrencies, which are the foundation of the future Internet. NFT and cryptocurrencies are tokens issued based on blockchain technology. And the main difference between NFT is the unique digital signature in the blockchain; unlike cryptocurrency units, they are not interchangeable.

Companies have started to include NFT in their marketing strategies actively. Thanks to this, promoting the NFT associated with the product and redirecting traffic to the company's website to increase sales is possible.
WEB3 - THE ERA OF FREEDOM
EXAMPLES OF NFT CASES
Taco Bell is the first fast food chain to create its unique collection of NFT tokens. Taco Bell launched a series of 25 NFT tacos in early March 2021, and they sold out within 30 minutes. The starting price was $2. In one case, resale prices in some NFT markets went up more than $180,000.

The second example is the Marriott Bonvoy Hotel Brand, one of the first in the industry to create its NFTs. The brand brought together three innovative digital artists to develop their travel-inspired NFTs. The NFTs were showcased at an event during a contemporary art exhibition, which created a furor and helped increase brand awareness.

Twitter has also become a powerful marketing platform for NFT. Many NFT enthusiasts communicate on Twitter, making it one of the best platforms for NFT marketing.

Let's look closely at the marketing techniques that Web 3.0 gave rise to.
Community engagement
In finance, as everywhere else, creating a community has become necessary and critical to successful marketing in 2023. Simply creating a product is no longer enough. Gathering like-minded people, introducing them to one another, and connecting people's interests and leisure time around your product is the best investment you can make in your business.

A community helps to determine the value of your products. For example, give the community more unique, private information than is available in the public domain - discounts, giveaways, new arrivals, and additional valuable materials. The district also creates a buzz around your project, which is suitable for marketing.

Communities in blockchain projects are significant for forming and developing the projects themselves. Building a Web 3 community, it's a systematic and lengthy process. Cryptomarketing simply needs to work on image and reputation, because audience loyalty in this niche is still underdeveloped (simply put, there is no trust in such projects).

Another thing to keep in mind is that your content is aimed at different categories:

Level 1 - Bloggers, Ambassadors
Level 2 - Funds and Crypto investors
Level 3 - Start-ups and market makers
Level 4 - Big Funds
The most effective tools for attracting users and focusing on the value of the token
  • Ama-sessions are a format for promoting a product or service through communication with a new or existing audience. Such interviews improve lead generation, increase trust (more so for investors) and brand recognition, and demonstrate reliability and transparency. Ama sessions are primarily conducted at the customer's sites, where his product is already known. This tool allows us to communicate with our audience in a relaxed environment.

  • Forums and chat rooms (e.g., Reddit, a particularly active platform for the cryptocurrency community)

  • Drawings, drop contests, reviews

  • Private community drops

  • Drop-ins for bloggers, brand ambassadors
Lead Generation
The traditional way to generate leads is to promote your brand or product on various advertising platforms is still applicable to Web 3.0 Fintech companies.

The primary sources of traffic are:
● Facebook
● Google
● Twitter
● LinkedIn
● Unity
● Vungle
● Shareit
● Liftoff
● Applovin
● Iron source

The hardest part of the process for fintech is product licensing. Traffic sources need company licenses to launch advertising campaigns to prevent end users from using fraudulent products.
Licensing of cryptocurrency exchanges
Cryptocurrency exchanges can be roughly divided into two categories:

  • Classic cryptocurrency exchanges that only exchange cryptocurrencies
  • Fiat exchanges allow you to exchange fiat (traditional) currencies for cryptocurrencies and vice versa.

Licenses that allow such transactions can also be divided into two groups:

  • Specialized licenses intentionally introduced by competent public authorities to regulate cryptocurrency exchange operations (e.g., in Japan or Estonia);
  • Traditional licenses regulating financial transactions. Cryptocurrency transactions fall under their scope indirectly (e.g., in the U.S. and Hong Kong).

In promoting crypto projects, you must work on reputation, constantly interact with the audience, and monitor and increase conversions. Here it is essential to choose promotion channels competently.

The cryptocurrency market is volatile; such projects have a much higher risk of failure than others. That's why it's significant for a crypto business to form a competent marketing strategy.

One of the most successful channels for promoting cryptocurrency projects is Facebook.

Problems:
  • FB response to Crypto across the entire funnel, from ads to landing page > exclude triggers. Generally high volatility of cryptocurrencies, also there are scams on the market.
  • Lack of trust in crypto projects and site policy regarding NFT.

Solution:
  • We emphasize high-quality moderation, the use of streamlined wording, and the correct presentation of information.
  • Conduct high-quality moderation and correctly present the information. For example, you may use a simple abbreviation of words instead of Crypto-currency or c-currency. Or we replace Crypto-currency with Digital assets.
  • Emphasize license, certification, and reliability (can be defined in the approach).
  • Create trusted content, and embed the pre-land sales funnel with general questions, e.g., "how long have you been in crypto," "do you know this functionality."
  • Introduce a system of bonuses and advantages for new users, such as the first deposit, increased %, and access to exclusive functions/information, emphasizing a unique offer.
Inn-App advertising
Pros and cons of In-app advertising

In-app advertising is an excellent source of traffic that has been at the top of trends for years. Like any source, in-app advertising has its pros and cons.

Pros:
  • Huge audience. The number of users and app downloads is constantly growing. It means a growing number of potential leads.
  • Convenient targeting. Advertising networks for In-app traffic are constantly evolving and allow for more accurate targeting by category of app, device, etc.
  • Quality of traffic. Your ads will be seen by actual users, which reduces the risk of bots and clicks.
  • Scalability. If the creative works, you can run it on other apps in a similar category.

Cons:
  • High rates. You'll have to raise the rate by 15-20% of the average to get good traffic. It means that you need large budgets to work steadily.

Tips and tricks
Some in-app grids require an app license to uproot creatives.

How to solve it?

1. Request an app license. Ideally, directly communicate with the grid manager for prompt decisions on ad redirects.

2. To optimize traffic, do an in-depth analysis of running campaigns and see which creatives convert better and which apps have better metrics.

3. Optimizing the traffic for CPM can solve the scaling problem. If this does not help, it is worth connecting new sources of in-app traffic. By tapping new sources, we can increase the volume and profit.
● Unity
● Vungle
● Shareit
● Liftoff
● Applovin
● IronSource

CPA in Turkey, lead = 7$.
Voice search is another chatbot interface, and this tool is now becoming part of the funnel. About 20% of searches in the Google app are now done through voice search, which differs significantly from regular text search. Accordingly, voice SEO will be different from traditional SEO.

You must know how your audience communicates daily and learn their pains and worrying questions (FAQs). Most voice queries are used to find answers to FAQs. After that, optimize your content for FAQs and create a separate information section on your site.

Here's how to make a list and what points to pay attention to. Answering these questions will help you create a personalized FAQ section:

  • Who is your target audience, and what do they expect from a voice interface?
  • What are the primary tasks users will perform using voice?
  • What is the likelihood that voice interaction will be the primary mode of interaction in a particular case?
Web3 - the concept of Internet development, which is now actively gaining popularity. Large companies show interest in the new ecosystem, invest significant funds in its development, and experiment with NFT and meta universes, increasingly revealing their potential.

The popularity of the cryptocurrency topic in society is growing. Accordingly, the vertical has excellent growth potential.
Voice search
To sum up
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