The results speak for themselves. Across all GEOs, the campaigns met or exceeded the set cost-per-acquisition (CPA) goals. This highlights the high efficiency of optimization strategies in different regions, as well as the correct choice of approaches depending on the local audience and competition.
The lowest CPAs were achieved in African countries (Ghana, Kenya, Uganda), which is linked to lower competition in the market, more precise campaign settings, and adaptation of offers to local conditions. In Spain, where the market is more developed and competition is higher, the CPA was higher but still remained below the target.
Despite the varying amounts spent on the advertising campaigns, all of them demonstrated excellent results in reducing user acquisition costs, indicating a well-planned distribution of the advertising budget.