5 Best Website Builders for 2024: Review and Pricing

5 Best Website Builders for 2024

Marketing
Creating a website has become easier and more accessible thanks to the development of online website builders. These platforms allow users without technical knowledge or programming skills to create professional-looking websites for businesses, portfolios, blogs, and online stores.

In this article, we will review the 5 most popular website builders for 2024, explore their features, and compare paid and free plans. Whether you are a beginner or a professional, this review will help you choose the right tool to create your unique website.

WHAT IS A WEBSITE BUILDER?

A website builder is an online platform that allows users to create websites without the need for knowledge in programming or web design. With these tools, you can assemble a website using ready-made templates and modules that are easily customizable to meet the user's needs. Website builders typically offer drag-and-drop functionality, making the creation process highly intuitive and user-friendly. They allow you to add text, images, videos, forms, and integrate third-party services such as payment systems and analytics tools.
Website builders are often used to create personal blogs, portfolios, business websites, and even online stores, providing a simple solution for those who want to launch their website quickly and affordably. Let's look at 5 key advantages of website builders:

1. Responsive Design: Website builders offer ready-made templates that automatically adapt to any device. This ensures that the website will display correctly on different screen sizes, whether it's a smartphone, tablet, or computer.

2. User-Friendly Interface: Website creation platforms are designed to be used by even the most inexperienced users. With each step, you can master new features, such as working with CSS or integrating analytics tools, allowing for a deeper understanding of the builder's capabilities.

3. Modern Technologies: Leading website builders are constantly updated, offering users high loading speeds, reliable protection from threats, a multitude of additional features, and up-to-date design templates.

4. Detailed Instructions and Support: All platforms provide educational materials such as guides and video tutorials, as well as user support to help quickly resolve any issues that arise.

5. Built-in SEO Tools: Nearly all website builders have integrated functions for search engine optimization. You just need to set up the SEO parameters and start actively developing your site.

THE 5 BEST WEBSITE BUILDERS

We present our ranking of website builders, where we have selected platforms for a wide range of purposes — from creating simple landing pages to managing large online stores. In this list of the best website builders of 2024, you will find both universal tools suitable for a variety of tasks and specialized solutions for specific needs.

WIX

Wix stands out as one of the top website builders, offering a vast array of designs, features, and support tailored for those looking to establish and grow an online presence. The onboarding process is swift, taking less than a minute, thanks to Wix's AI chatbot, which creates a customized website and dashboard based on the user's input.

Once inside the editor, Wix provides full creative freedom, allowing elements to be dragged and dropped anywhere on the page. This level of control can initially feel overwhelming, especially for those less confident in their design skills.
Key Features

  • Extensive Customization Options: Wix offers over 900 fully customizable templates and a powerful drag-and-drop editor. Users can start with a blank canvas or choose from a vast library of design elements, including text, images, videos, and interactive features, to create a unique website that meets their specific needs.
  • Robust SEO Tools: Wix provides a comprehensive set of built-in SEO tools that help optimize your website for search engines. This includes features like personalized SEO checklists, customizable meta tags, and structured data markup, which are essential for improving search engine visibility and driving organic traffic.
  • E-commerce Capabilities: Wix is well-suited for online stores, offering a range of e-commerce features like secure payment processing, product galleries, and inventory management.
  • User-Friendly Interface: The platform is designed to be accessible to users of all skill levels, with a simple and intuitive interface. The WYSIWYG (What-You-See-Is-What-You-Get) editor allows users to build and modify websites without needing any coding knowledge, making it ideal for beginners.
  • Mobile Optimization: Wix ensures that websites created on its platform are mobile-friendly, with a dedicated mobile editor that allows users to tailor the mobile version of their site independently of the desktop version. This feature is crucial for providing an optimized experience for mobile visitors.
Pricing Plans

Wix offers a free plan, which is a good starting point for exploring its editor and dashboard, but it comes with certain limitations, such as ads that may detract from the professional appearance of the site. Despite these restrictions, the free plan allows for indefinite use, making it a useful option for those looking to familiarize themselves with Wix's tools before committing financially.

To access the full range of Wix's features, upgrading to one of the premium plans is necessary. These plans range from $17 to $159 per month, with the cost billed annually. For those looking to sell products online, at least the Core plan, priced at $29 per month, is required to unlock e-commerce functionalities.

Squarespace

An intuitive platform designed for the quick creation of commercial websites. Squarespace integrates with numerous external services, allowing complete control over the entire user journey — from selecting products to processing delivery payments.
Key Features

  • Hundreds of design templates and an editor with flexible block customization.
  • A team of web designers and developers available for hire to assist with website creation.
  • Integration with payment services, CRM systems, and delivery services.
  • Connection to external services for data collection and analytics.
  • Unlimited bandwidth, storage, and a domain for the first year.
  • Integration with PayPal, Stripe, Apple Pay, and AfterPay.
  • Marketing tools and automated SEO optimization.
  • A comprehensive library of tutorials for working with the platform.
  • 24/7 technical support.
Pricing Plans

  • Personal — $15 per month: Includes a free domain for one year, SSL certificate, advanced SEO integration, responsive design templates, and 24/7 customer support.
  • Business — $24 per month: Offers advanced website analytics and basic e-commerce tools.
  • Commerce — $28 per month: Provides a set of more advanced online sales tools, POS integration, and 0% transaction fees.
  • Commerce Advanced — $42 per month: Features extended shipping integration, discount tools, abandoned cart recovery, and subscription sales.

Google Sites

This free website builder is suitable for quickly creating informational pages for events, training, forms, and educational projects. This builder cannot be used for commercial purposes.
Key Features

  • Integration with Google Services: Connects with Google Forms, Sheets, Slides, YouTube, Maps, Charts, and more.
  • Google Drive Storage: Allows storing site copies directly on Google Drive.
  • HTML Code Support: Enables embedding of HTML code.
  • User-Friendly Interface: Extremely simple interface, easy for beginners to navigate.
  • Unlimited Pages: Supports creating an unlimited number of pages.
  • Responsive Design: Automatically adjusts to different devices.
  • SEO Optimization: Optimized for search engine requirements.
  • Theme Personalization: Allows customization of themes and importing from existing websites.

Webflow

Webflow is a platform that provides creative freedom and allows for fully customizable design, making it popular among major companies like Zendesk and Dell. It offers a variety of design templates and a store with premium templates, suitable for online stores, commercial websites, landing pages, and interactive educational sites.
Key Features

  • Advanced Design Personalization Tools: Includes tools like Zero block and animation editing for detailed design customization.
  • Integration with External Services: Supports integration with payment systems, delivery services, and analytics tools.
  • Collaborative Web Project Development: Allows for team collaboration on web projects.
  • 24/7 Technical Support: Provides round-the-clock support to users.
  • Built-in CMS: Offers an integrated Content Management System for managing website content.
  • Internal Learning Resources: Provides a comprehensive library of tutorials to help users get acquainted with the platform.
  • Site Security: The platform's developers ensure the security of your websites.
Pricing Plans

  • Free: Includes a webflow.io domain, up to 50 form submissions, and 1 GB of storage.
  • Basic — $14 per month: Offers a free custom domain, up to 500 form submissions per month, and 50 GB of storage.
  • CMS — $23 per month: Provides up to 1,000 form submissions per month, 200 GB of storage, and collaboration for up to three team members.
  • Business — $39 per month: Allows up to 2,500 form submissions per month, 400 GB of storage, collaboration for up to ten team members, and additional CDN servers to enhance site performance.

WordPress

WordPress is a highly flexible and scalable platform, widely used by large companies due to its robust capabilities. However, mastering WordPress requires time and effort, as its interface is more complex compared to other website builders. It's well-suited for online stores, blogs, business websites, and landing pages.
Key Features

  • Extensive Plugin Library: Offers a vast selection of both free and paid plugins, enabling the creation of large-scale projects.
  • Compatibility with All Hosting Providers: Works seamlessly with any hosting provider, thanks to its foundation in PHP and MySQL.
  • Powerful Editor: Allows for visual content management with a block-based editor.
  • Integration with External Services: Easily integrates with third-party resources through plugins
  • Learning Resources: Numerous tutorials, video guides, audiobooks, and articles are available for users to learn how to use WordPress effectively.
  • Simple Administration: Site management is accessible even to beginners after brief training through articles or video tutorials.
Pricing Plans

  • Free: Includes unlimited pages and users, access to all design templates, built-in newsletters, and RSS feeds. A 10% transaction fee applies.
  • Personal — €9 per month: Removes ads, includes a free domain for the first year, and provides email support. The transaction fee is reduced to 8%.
  • Premium — €18 per month: Adds live chat support, premium themes, the ability to earn through WordAds, and flexible style customization. The transaction fee is further reduced to 4%.
  • Business — €40 per month: Tailored for professional developers building large systems, featuring global edge caching, WAF, isolated site infrastructure, and other advanced options. The transaction fee is 2%.
  • Commerce — €70 per month: Includes even more premium extensions for creating a full-featured online store with a 0% transaction fee on all payments.

HOW TO CHOOSE A WEBSITE BUILDER

Selecting the right website builder is a crucial step that can significantly impact the success of an online project. To make an informed choice, consider several key factors:

1. Templates Availability: A wide variety of templates can simplify the website creation process. Instead of constructing pages from individual blocks, a ready-made layout can be easily filled with text and images.

2. Responsive Design: Ensure that the chosen builder effectively adapts websites for different devices. It’s essential to check how pages are displayed across various screen sizes to maintain a consistent user experience.

3. Integration and Code Export: Sometimes, advanced features need to be added, or a site may need to be migrated to another platform. Builders that support integration and code export will facilitate these processes.

4. Figma Import: If the website design is already created in Figma, selecting a builder that supports Figma import can streamline the development process.

5. CRM System: An integrated CRM system simplifies customer interaction management. If a builder lacks a built-in CRM, ensure it can be integrated with external CRM tools.

6. Free Plan: A trial or free version allows for evaluating the builder's functionality before committing to a purchase.

7. Additional Features: Consider whether extra functionalities like AI content creation services or educational courses are necessary for your project. Opt for a builder that offers genuinely useful features for your specific needs.
Whether the goal is to create a simple landing page, a personal blog, or an online store, choosing the right website builder will help quickly and efficiently bring ideas to life, ensuring a high-quality and functional result. Once your website is ready, the next step is promoting it effectively. If you're unsure where to start, contact AdSkill's managers. We'll find the right platforms for promotion and organize advertising accounts for your business.