Marketing
Account verification on Google Ads
Step-by-step guide
Google Ads account verification has become an essential aspect for advertisers. This process ensures ad security, brand protection, and compliance with Google policies. By verifying their identity, advertisers can maintain a reliable advertising ecosystem and make the most of Google Ads capabilities. In this article, we will discuss the verification requirements, the Google Ads identity verification process, necessary documents, and provide tips for Google Ads account verification.
GOOGLE ADS ACCOUNT VERIFICATION
Google Ads account verification is a process aimed at confirming the authenticity of an advertiser's account in the Google Ads system. This additional security measure helps protect users from fraud and unwanted activity.
To verify a Google Ads account, users are typically required to provide additional information, such as an email address, phone number, and sometimes documents that confirm their identity or legal status. After reviewing this data, Google verifies the account, and the user receives a "verified" status.
To verify a Google Ads account, users are typically required to provide additional information, such as an email address, phone number, and sometimes documents that confirm their identity or legal status. After reviewing this data, Google verifies the account, and the user receives a "verified" status.
Benefits of Verified Google Ads Accounts
Let's examine the advantages of having a verified Google Ads account:
1. Increased Trust and Security: Having a verified account strengthens the trust between the advertiser and potential customers. The verification badge signals users about the legitimacy and reliability of the advertiser, reducing distrust and increasing ad effectiveness.
2. Advanced Features and Tools: Verified accounts have access to additional features and tools that help improve campaign results. This includes advanced targeting settings, keyword optimization, the use of various ad formats, as well as detailed analytics and performance reports.
3. Google Ads Specialist Support: Verified account holders receive a higher level of support from Google. They can rely on consultations and recommendations from specialists to enhance the effectiveness of their ad campaigns.
4. Campaign and Cost Optimization: Verified accounts allow advertisers to manage their campaigns and budgets more efficiently. With access to detailed analytics, they can make informed decisions, improve click-through and conversion rates, and optimally utilize advertising resources.
5. Access to Restricted Content: Some categories of advertising, such as medicine or financial services, require a verified account. This enables advertisers to place ads in specialized areas not accessible to unverified accounts.
6. Fewer Ad Rejections: Verified accounts encounter fewer ad rejections. In case of issues, they can resolve them more quickly and easily with Google's support.
1. Increased Trust and Security: Having a verified account strengthens the trust between the advertiser and potential customers. The verification badge signals users about the legitimacy and reliability of the advertiser, reducing distrust and increasing ad effectiveness.
2. Advanced Features and Tools: Verified accounts have access to additional features and tools that help improve campaign results. This includes advanced targeting settings, keyword optimization, the use of various ad formats, as well as detailed analytics and performance reports.
3. Google Ads Specialist Support: Verified account holders receive a higher level of support from Google. They can rely on consultations and recommendations from specialists to enhance the effectiveness of their ad campaigns.
4. Campaign and Cost Optimization: Verified accounts allow advertisers to manage their campaigns and budgets more efficiently. With access to detailed analytics, they can make informed decisions, improve click-through and conversion rates, and optimally utilize advertising resources.
5. Access to Restricted Content: Some categories of advertising, such as medicine or financial services, require a verified account. This enables advertisers to place ads in specialized areas not accessible to unverified accounts.
6. Fewer Ad Rejections: Verified accounts encounter fewer ad rejections. In case of issues, they can resolve them more quickly and easily with Google's support.
Overall, verified Google Ads accounts provide advertisers with increased user and platform trust, access to advanced features and tools for campaign optimization, and the ability to place ads in specialized categories. This helps achieve better results and effectively use the platform to meet their goals.
Google Ads Policy on Advertiser Verification
Advertisers selected for identity verification receive a notification via email and in their Google Ads account with instructions on how to begin the process. Upon successful completion of the verification, Google will publish information about the account and ad campaigns in public sources such as the Ads Transparency Center.
Google reserves the right to re-verify the identity or business activity of the advertiser. This may occur, for example, when significant changes are made to the Google Ads account. Two possible scenarios are outlined:
If a deadline is set for verification: You need to start filling out the "Company Information" section within 30 days of receiving the notification via email or in your account. After entering all the necessary data, further instructions for completing the verification will be provided, depending on the account structure, payment configuration, and whether the ads are placed on behalf of an organization or an individual. Failure to do so will result in account suspension.
If no deadline is set for verification: Fill out the "Company Information" section according to the instructions. After entering all the necessary data, further instructions for completing the verification will be provided, depending on the account structure, payment configuration, and whether the ads are placed on behalf of an organization or an individual. The account will not be suspended if the verification is not started or its requirements are not met.
The verification must be completed by the administrator of the Google Ads account or the payment profile used to pay for the ads. Detailed information on who can undergo verification is provided in the instructions for each type of customer.
Google reserves the right to re-verify the identity or business activity of the advertiser. This may occur, for example, when significant changes are made to the Google Ads account. Two possible scenarios are outlined:
If a deadline is set for verification: You need to start filling out the "Company Information" section within 30 days of receiving the notification via email or in your account. After entering all the necessary data, further instructions for completing the verification will be provided, depending on the account structure, payment configuration, and whether the ads are placed on behalf of an organization or an individual. Failure to do so will result in account suspension.
If no deadline is set for verification: Fill out the "Company Information" section according to the instructions. After entering all the necessary data, further instructions for completing the verification will be provided, depending on the account structure, payment configuration, and whether the ads are placed on behalf of an organization or an individual. The account will not be suspended if the verification is not started or its requirements are not met.
The verification must be completed by the administrator of the Google Ads account or the payment profile used to pay for the ads. Detailed information on who can undergo verification is provided in the instructions for each type of customer.
HOW TO VERIFY A GOOGLE ADS ACCOUNT
To confirm the account, it is necessary to follow the verification process in Google Ads, paying attention to details to avoid account suspension.
1. Go to Billing — Advertiser verification and click "Start verification".
2. Provide business information by answering the required questions.
3. Choose the organization’s area of activity and click "Save & Continue".
3. Choose the organization’s area of activity and click "Save & Continue".
After completing all the steps, it is necessary to verify the advertiser’s identity.
Google Ads Identity Verification
Google advertisers must undergo identity verification as part of the Advertiser Verification Program. For Google Ads identity verification, one or more documents may be required, depending on the country of company registration or the individual’s country of residence. Providing these documents is mandatory for verification.
To pass advertiser verification, organizations need to provide two types of documents: registration documents and an official photo ID of the authorized representative.
Registration Documents:
Official Photo ID of the Authorized Representative:
Registration Documents:
- Certificate of registration
- Taxpayer certificate
- Other documents depending on the country
Official Photo ID of the Authorized Representative:
- Passport
- Identity card
- Driver's license
- Residence permit
- Other documents depending on the country
The authorized representative is the administrator of the Google Ads account or payment profile responsible for paying for the ads. The official photo ID can be issued in any country.
Individuals undergoing verification must provide an official photo ID issued by a government authority. Accepted documents include:
- Passport
- Driver's license
- Temporary residence permit
- Other documents depending on the country
After entering all the necessary data, documents, and business information, the data is sent for verification to Google. Upon successful identity verification, a green checkmark will be displayed in Google Ads.
Issues in the Google Ads Verification Process
If the provided data cannot be verified, a notification will be sent via email and in the Google Ads interface with the reason specified. Below are some possible explanations:
1. The data entered in the verification form does not match the information in the provided documents or in Google Ads.
2. Insufficient documentation for identity and license verification.
The form offers to choose one of the options: organization, individual, or unregistered company. Depending on the selected option, the corresponding additional documentation for identity verification must be provided.
For Organizations:
For individuals and unregistered companies, the documents specified in the form must be provided.
3. Document Requirements:
Documents Not Accepted:
4. Identity Not Verified:
Google may not verify your identity for one or more of the following reasons:
1. The data entered in the verification form does not match the information in the provided documents or in Google Ads.
- The organization name in the form does not match the name in the registration document.
- The name in the form does not match the name in the official photo ID.
- The information in the form (e.g., company name and address) does not match the information in the Google Ads account.
- The specified website address is invalid or not associated with the Google Ads account, i.e., not used in any ads from the account.
2. Insufficient documentation for identity and license verification.
The form offers to choose one of the options: organization, individual, or unregistered company. Depending on the selected option, the corresponding additional documentation for identity verification must be provided.
For Organizations:
- Company registration documents or state registration.
- Licenses required to conduct business in specific industries (e.g., healthcare, car rental, financial services, etc.).
For individuals and unregistered companies, the documents specified in the form must be provided.
3. Document Requirements:
- File format: PDF, JPG, JPEG, or PNG.
- Documents must be valid and included in the list of acceptable documents.
- Documents must be signed and dated.
- If the original is in color, the uploaded image must also be in color.
- All pages of the document must be included.
Documents Not Accepted:
- Archived documents or links to folders.
- Illegible or blurry documents (images must be clear, without glare or blurred text).
- Screenshots of web pages.
4. Identity Not Verified:
Google may not verify your identity for one or more of the following reasons:
- The specified organization name does not match the name in the provided registration document.
- The specified name does not match the name in the provided official photo ID.
- The specified disclosure name does not match the name in your Google Ads account.
- The country in the payment profile does not match the country specified in the registration document and/or official photo ID.
CONCLUSION
Google Ads account verification is a critically important step for advertisers, ensuring the security and effectiveness of their ad campaigns. The verification procedure includes identity confirmation and providing necessary documents. To successfully pass the verification, advertisers need to carefully follow instructions and provide accurate and relevant information.
Advertisers are recommended to use agency accounts from certified partners, such as AdSkill. These already-verified accounts provide all the necessary conditions for successful ad campaign management, including expedited moderation, specialist support, and flexible replenishment methods.
Explore our case studies on promotion and launching advertising campaigns in various verticals.
Advertisers are recommended to use agency accounts from certified partners, such as AdSkill. These already-verified accounts provide all the necessary conditions for successful ad campaign management, including expedited moderation, specialist support, and flexible replenishment methods.
Explore our case studies on promotion and launching advertising campaigns in various verticals.