Facebook Audience
Facebook is one of the most popular social networks in the world. It has a significant number of active users – nearly 2.9 billion.
Lets us share some interesting facts about this vast audience in the cards.
Lets us share some interesting facts about this vast audience in the cards.
Few numbers
- 43.7% of Facebook users worldwide – women
- 56.3% of Facebook users worldwide – men
The primary age of the audience
- 29.9% – 25-34 years old
- 21.5% – 18-24 years old
- 19.4% – 35-44 years old
The average time a user spends on the site
- Approximately 34 minutes per day
The top 3 GEOs
- India – 416.6 million
- U.S. – 240.0 million
- Indonesia – 176.5 million
- Facebook – popular among educated audiences with high income
- The bulk of Facebook's advertising revenue comes from mobile devices. Content and strategy should be focused on mobile devices
- User activity is highest Monday through Friday, at 3 a.m., Tuesday – at 10 a.m. and noon. The best time to publish content is on weekdays, from 10 a.m. to 3 p.m.
- Videos are the most popular type of content. 85% of the platform's users watch video ads without sound. Add subtitles and essential comments to your videos
- 300 million people watch Facebook stories every day
- The average price per click on Facebook is $1.72
- 1.8 billion people use Facebook Groups monthly
Knowing how your audience uses the social network allows you to adjust your marketing strategy to its characteristics and behavior and get maximum engagement.
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