It's been almost 30 years since the first sale online — of Sting's new album, "Ten Summoner's Tales." Back then, buyer Phil Brandenberger paid $12 for the record and used a bank card to pay for shipping.
Today, E-commerce is undergoing a global transformation. In-app, on-site and point-of-sale online advertising reaches nearly 20% of all digital advertising. And experts estimate that by 2025, the share of social media shopping will reach
$1.2 trillion.E-commerce has successfully united marketplaces and services with online payment:
- Marketplaces and online stores — AliExpress, Amazon, eBay, Shopify, ASOS, Coinbase, etc.
- Mobile commerce — app and software stores, such as Google Play and App Store;
- Supply chain management — courier and logistics companies, such as Wolt, Uber Eats, Glovo;
- Internet marketing to attract and retain customers through various channels (social media, content marketing, search engine optimization);
- B2B services for automation of data collection and warehouse management — CRM-systems (Bitrix24), tax and accounting (1C), platforms with no-code tools (Tilda).
What to sell? Services, physical and digital goods such as food, beauty products, dietary supplements, apparel, electronic gadgets and more depending on authorized GEOs and restrictions.
Who to sell to? Business is conducted directly with consumers (B2C) or other companies (B2B). E-com also considers C2B formats — for example, an outsourced performer (designer, programmer) offers his services or goods to large companies. And the C2C model is suitable for those users who directly provide services to the client, such as tutoring, confectionery, etc.