How to create a Telegram channel and why your business needs one
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Telegram continues to be one of the most popular messaging platforms, with around 900 million active users per month. This number is expected to reach an impressive 1 billion by the end of 2024. The messenger has become an indispensable tool not only for personal communication but also for business. More than 55 million people use it daily, with many actively engaging with business channels on the platform.
Creating a Telegram channel is a strategically important step for any business that wants to be closer to its customers and quickly respond to market changes. In this article, we will explain how to create a Telegram channel and why having one can be a key factor for business success.
Creating a Telegram channel is a strategically important step for any business that wants to be closer to its customers and quickly respond to market changes. In this article, we will explain how to create a Telegram channel and why having one can be a key factor for business success.
ADVANTAGES OF TELEGRAM
Telegram has many advantages that make it one of the most popular messengers in the world. Let's take a closer look at them:
- Cross-Platform Availability: Telegram is available on various platforms, including iOS, Android, Windows, macOS, and the web. This allows users to easily switch between devices, continuing conversations from where they left off.
- Security: Telegram offers a high level of security, including message encryption and the ability to create secret chats, where messages are encrypted end-to-end and can self-destruct after being read.
- Chats and Groups: Telegram supports large groups and channels, making it ideal for creating large communities and distributing information to a wide audience.
- Cloud Storage: All messages, files, and media are stored in Telegram’s cloud, allowing access from any device and eliminating the need for backups.
- Privacy: Telegram provides extensive privacy controls, such as hiding your phone number, choosing who can see your profile picture, and using two-factor authentication for additional account protection.
- Media and File Support: Telegram allows sending large files, which is especially useful for sharing videos, documents, and other large files.
HOW TO USE TELEGRAM FOR BUSINESS
Originally designed as a convenient messenger for personal communication, Telegram quickly evolved into a powerful business tool. Here are some business tasks that Telegram can help with:
Automation and Customer Support
One of Telegram's key advantages for businesses is the ability to automate processes with the help of chatbots. These virtual assistants can significantly simplify life for both companies and their clients. Bots can handle routine tasks such as processing orders, answering frequently asked questions, and conducting surveys, freeing up employees to focus on more complex issues. Additionally, chatbots can be used for audience segmentation and personalized messaging, which increases the efficiency of customer interaction and boosts loyalty.
Marketing and Promotion
Telegram provides unique opportunities for marketing and brand promotion. Creating public channels and groups allows companies to effectively communicate with a wide audience, share news, promotions, and valuable content. The platform supports various content formats, including text messages, images, videos, audio recordings, and even live streams. This diversity of tools allows brands to create dynamic and engaging posts, keeping subscribers’ attention and encouraging their activity.
Sales and Customer Interaction
For sales-oriented businesses, Telegram offers simple and convenient solutions. Creating online stores within the messenger allows users to easily find and purchase products, while integration with CRM systems helps track orders and maintain a high level of customer service. Additionally, using targeted advertising and collaborating with popular channels helps expand the customer base and boost sales.
Content and Strategy
Effective use of Telegram for business requires a well-thought-out content strategy. It is important to regularly update content and maintain a balance between informative and entertaining posts. Successful brands use various formats — from short text messages to videos and surveys — to keep subscribers engaged. The visual aspect is also crucial: channel design, the use of unique stickers, and maintaining a consistent style help stand out from competitors and strengthen the company’s image.
Feedback and Audience Engagement
Telegram offers convenient tools for gathering feedback and actively engaging with your audience. The ability to leave comments on posts, participate in polls and voting, and send reactions allows subscribers to actively participate in the community’s life. This helps businesses better understand customer needs and adapt their offerings to meet expectations.
Managing Internal Communications
Telegram can be used not only for external communications but also for managing internal processes within the company. Creating private groups and channels allows for organizing work discussions, sharing files, and important information in real time. This is especially useful for distributed teams, where prompt communication and coordination are essential.
Analytics and Marketing Optimization
Telegram provides tools for analyzing the effectiveness of marketing campaigns. Tools like built-in channel and bot statistics allow tracking views, audience engagement levels, and other key metrics. This helps optimize content and advertising strategies, leading to more precise and targeted customer interactions.
TELEGRAM CHANNELS
Telegram channels are an effective tool for doing business and sharing valuable content with your target audience.
They can be used to share important information about products and services with subscribers, as well as insights and case studies that help clients better understand your expertise. For example, if you run an online store, you can post reviews of new products, talk about product benefits, and share promotions on your channel. If you provide consulting services, a channel is a great platform for publishing helpful articles, answering frequently asked questions, and other materials that build trust in your brand and attract new customers.
They can be used to share important information about products and services with subscribers, as well as insights and case studies that help clients better understand your expertise. For example, if you run an online store, you can post reviews of new products, talk about product benefits, and share promotions on your channel. If you provide consulting services, a channel is a great platform for publishing helpful articles, answering frequently asked questions, and other materials that build trust in your brand and attract new customers.
How to Create a Telegram Channel on iPhone (Step-by-Step)
Step 1: To create a channel, tap the pencil icon in the top right corner of the screen and select “Create Channel.” Enter a name, and optionally, add an avatar and a brief channel description. Then tap “Next.”
The channel name should be concise, unique, and reflect the content of your channel. While uniqueness isn’t enforced, it’s better to avoid duplicates to prevent your subscribers from confusing your channel with others. The name length is limited to 255 characters.
If you plan to attract subscribers immediately, it's advisable to add a description and select an avatar at this stage. This helps users better understand your channel’s content and makes it stand out in their feed.
If you plan to attract subscribers immediately, it's advisable to add a description and select an avatar at this stage. This helps users better understand your channel’s content and makes it stand out in their feed.
Step 2: Choose whether the channel will be public or private.
A private channel is accessible only to those who have a special invitation link. This format is often used by companies for internal communications, as these channels are not searchable, ensuring confidentiality.
A private channel is accessible only to those who have a special invitation link. This format is often used by companies for internal communications, as these channels are not searchable, ensuring confidentiality.
A public channel is open to all users and can be found through search. For it, you need to create a unique link that others can use to join. The link must contain 5 to 32 characters, including Latin letters and numbers.
It's important to choose a link that is easy to remember and related to the channel's theme. Public figures often use their last name in the link, making the channel easily recognizable. If you plan to run the channel under your name, you can use this approach.
For a private channel, the link is generated automatically, so you don’t need to create one yourself.
Additionally, when choosing the channel type, you have the option to disable content copying. If you enable this feature, users won’t be able to forward messages, copy text, or take screenshots, and instead, they will see a blank page.
It's important to choose a link that is easy to remember and related to the channel's theme. Public figures often use their last name in the link, making the channel easily recognizable. If you plan to run the channel under your name, you can use this approach.
For a private channel, the link is generated automatically, so you don’t need to create one yourself.
Additionally, when choosing the channel type, you have the option to disable content copying. If you enable this feature, users won’t be able to forward messages, copy text, or take screenshots, and instead, they will see a blank page.
Step 3: Customize the appearance and additional features.
Set up reactions. These are emojis that users can add to your posts to express their opinion. Usually, they serve as an indicator of a post's popularity: the more positive reactions, the more it resonates with the audience. This helps authors understand which topics generate the most interest.
Enable comments on posts. To do this, you will need to create a separate chat where all comments will be stored. Go to the “Discussion” section and select “Create Group.” The messenger will automatically create a group that will appear in the chat list.
Enable author signatures. If the channel is run by multiple people, this feature allows subscribers to see who exactly published each post.
Develop channel design. To do this, you need to achieve a certain rating. Initially, all channels have a zero rating, but premium subscribers can vote for a channel, increasing its level. The higher the rating, the more features become available to administrators, such as posting stories or setting an emoji status for the channel.
Set up reactions. These are emojis that users can add to your posts to express their opinion. Usually, they serve as an indicator of a post's popularity: the more positive reactions, the more it resonates with the audience. This helps authors understand which topics generate the most interest.
Enable comments on posts. To do this, you will need to create a separate chat where all comments will be stored. Go to the “Discussion” section and select “Create Group.” The messenger will automatically create a group that will appear in the chat list.
Enable author signatures. If the channel is run by multiple people, this feature allows subscribers to see who exactly published each post.
Develop channel design. To do this, you need to achieve a certain rating. Initially, all channels have a zero rating, but premium subscribers can vote for a channel, increasing its level. The higher the rating, the more features become available to administrators, such as posting stories or setting an emoji status for the channel.
Step 4: Start promoting the channel.
The channel link can be placed on all informational and advertising materials of the company — traditional ads, newsletters, on the website, social media, and used in targeted advertising. For promotion within Telegram, you can place sponsored posts in other channels or organize creative collaborations with media or companies that also run their channels on the messenger. It's important to choose platforms with an audience that matches your target segment.
The channel link can be placed on all informational and advertising materials of the company — traditional ads, newsletters, on the website, social media, and used in targeted advertising. For promotion within Telegram, you can place sponsored posts in other channels or organize creative collaborations with media or companies that also run their channels on the messenger. It's important to choose platforms with an audience that matches your target segment.
How to Create a Telegram Channel on Android
Creating a Telegram channel on Android is similar to the steps outlined above for iPhone, so here’s a brief guide to the key stages.
Step 1: Open Telegram on your Android device. Tap the pencil icon at the bottom of the screen and select “New Channel” on the next screen.
Step 1: Open Telegram on your Android device. Tap the pencil icon at the bottom of the screen and select “New Channel” on the next screen.
Step 2: Enter the name of your channel in the “Channel Name” field. Optionally, you can add a description to provide more details about your Telegram channel.
Step 3: Tap the camera icon next to your channel name and select an image to use as your Telegram channel’s avatar.
Step 4: Choose the channel type: “Public” or “Private,” depending on which type of channel you want to create.
Step 4: Choose the channel type: “Public” or “Private,” depending on which type of channel you want to create.
Step 5: Telegram will prompt you to add subscribers to your channel. Select the contacts you want to add. This step is optional, and you can skip adding participants for now.
How to Create a Telegram Channel on a Computer
Telegram is available on Mac and Windows through the Telegram Desktop app. If you’ve already set it up and are using it, follow these steps to create a channel:
1. Open Telegram Desktop: Ensure you’re logged into your account in Telegram Desktop.
2. Start Creating a Channel: Click the note icon in the top right corner of the app window. From the drop-down menu, select “New Channel.”
3. Name Your Channel: Enter a name for your Telegram channel in the appropriate field. Optionally, you can add a description to provide more details about the channel's content.
1. Open Telegram Desktop: Ensure you’re logged into your account in Telegram Desktop.
2. Start Creating a Channel: Click the note icon in the top right corner of the app window. From the drop-down menu, select “New Channel.”
3. Name Your Channel: Enter a name for your Telegram channel in the appropriate field. Optionally, you can add a description to provide more details about the channel's content.
4. Set Channel Image: Click the camera icon next to the channel name field and select an image to use as your channel avatar.
5. Choose Channel Type: Click “Next” and choose the channel type — “Public” or “Private.” If you create a public channel, you will need to create a unique permanent link that others can use to find your channel.
6. Finish Setup: Click “Done” to complete the creation of your Telegram channel.
Now your channel is ready, and you can start adding content and inviting participants to join.
5. Choose Channel Type: Click “Next” and choose the channel type — “Public” or “Private.” If you create a public channel, you will need to create a unique permanent link that others can use to find your channel.
6. Finish Setup: Click “Done” to complete the creation of your Telegram channel.
Now your channel is ready, and you can start adding content and inviting participants to join.
CONCLUSION
Telegram channels allow businesses to stay close to their audience by providing a platform for instant feedback and timely updates on news and offers. Moreover, the marketing and analytics capabilities that the platform offers help companies effectively manage their strategies and improve customer experience.
Thus, a Telegram channel is not just a communication tool but a powerful resource that can significantly enhance a business's competitiveness and success. Regardless of the industry, proper use of this tool can open new horizons for your business and help strengthen relationships with customers. Contact the AdSkill team. We will ensure successful brand promotion and recognition, provide agency accounts for advertising platforms, and offer support at every stage of the process.
Thus, a Telegram channel is not just a communication tool but a powerful resource that can significantly enhance a business's competitiveness and success. Regardless of the industry, proper use of this tool can open new horizons for your business and help strengthen relationships with customers. Contact the AdSkill team. We will ensure successful brand promotion and recognition, provide agency accounts for advertising platforms, and offer support at every stage of the process.