To promote a product through Unity Ads, you need to organize an advertising campaign, which includes creating a project and connecting monetization tools.
The platform's functionality offers a wide range of options: incentivized and non-incentivized traffic, payment for views and installs, integration with unpublished applications, and a self-learning system for automatic interest-based targeting. Targeting settings allow you to consider GEO, OS, and screen parameters.
To create a project, follow these steps:
1. Click on Projects in the dashboard of your personal account.
2. In the window that opens, select "Create Project". Specify the project name, audience age, and click "Create".