By promoting goods and services on Bigo Ads, we scale the advertising campaign, as we once helped a major Russian brand.
We started by creating an agency account on Bigo. The brand develops and monetizes apps in the "utility" vertical. The application at launch: scale the ad campaign by increasing CRT and reach. To accomplish this, our team strategized and executed the project on multiple fronts at once, leveraging pre-moderation, account managers, creative department, and SV platforms.
We had to work on:
- Coordination & realization of creatives
- Setting up an account on Bigo Ads
- Launching ad campaigns, adjusting the process.
Working with Bigo Ads, our client appreciated the absence of blocking: no one lost time, didn't risk the account balance, didn't "stumble" at the moderation stage. Well, was there any drama? Well, where without it! At the start the client encountered incorrect tracker operation and impossibility of direct launch to the application. Nor was it possible to make a direct link to the utility. Changing our strategy helped to bypass all the limitations and achieve a quick result. We launched via Bigo pixel integration, and instead of a link, we created an effective call preland.The success of our case study can be seen in detail in the figures. In six months, the spend amounted to $328,000, this amount was spun from one account. A hundred creatives successfully passed moderation without a single redaction. Audience reach is prohibitive — over 794 million, and the icing on the cake was CRT, which reached 10.44%. Well done!