Neural networks and automation will increase sales
The number of companies that successfully use Al has increased by almost 300% by 2023. Today, neural networks can create videos and images, write texts by tags, process client requests through chatbots, conduct behavior analytics, and analyze the work of managers.
For example, Alibaba Group was replaced by a neural network of copywriters. Now they print 20,000 lines per second, insert links on their own, and choose the tone of presentation. Voice bots, Google Assistant, Alexa, and Siri help to order goods and services. It’s predicted that in a year, the total amount of purchases online through voice assistants will reach $ 40 billion, and consumer spending will reach 18%.
Short video will increase audience engagement
Nothing holds customers' attention better than a short video. The digital trend offers to meet the minute of advertising time to promote your brand. The presentation goes straight to the action/call and doesn’t use a prolonged storyline in the video sequence.
Today, more than 70% of users choose videos when exploring new products. Yandex.Zen, YouTube and TikTok successfully use this trend. Shoot Reels and win the attention of a large audience (not just zoomers).
Interactive content will bring you closer to the audience
This is an effective strategy for attracting new and retaining old customers and promoting products/services. It’s based on quizzes (tests, questionnaires), media content "Before & After", ratings, and voting.
All this builds user loyalty, keeps their attention, and makes them spend more time on media resources. For example, KIA has launched an interactive virtual showroom with a 360-degree view, and the Nespresso brand has implemented a purchase function inside a presentation video.
Personalization will help retain customers
People want to be a part of something important. Therefore, retailers have learned to turn a casual customer into a regular customer through personalization. Inclusive marketing focuses on a circle of consumers with different cultural and social characteristics and physical differences.
Today, companies that use the personalization trend receive 40% more revenue. They use the client's name in the mailing list, congratulate them on his birthday, and send thematic collections and personal discounts on goods of interest. The task of personalization is to create value for a person and pay more attention to him, as the Hilton hotel chain, Yandex. Taxi, the perfume brand Sephora brand, and others have already done so.
No to standard promotion methods!
Using simple digital trends in 2023, you can effectively bring your business to the top. As a bonus, it will strengthen the brand image, stimulate repeat purchases, and return customers. Use all possible digital marketing trends to keep up with competitors in a rapidly changing reality.