Facebook Audience

Facebook is one of the most popular social networks in the world. It has a significant number of active users – nearly 2.9 billion.
Lets us share some interesting facts about this vast audience in the cards.
Few numbers
  • 43.7% of Facebook users worldwide – women
  • 56.3% of Facebook users worldwide – men
The primary age of the audience
  • 29.9% – 25-34 years old
  • 21.5% – 18-24 years old
  • 19.4% – 35-44 years old
The average time a user spends on the site
  • Approximately 34 minutes per day
An interesting fact is that Facebook is losing popularity among teenagers. Users aged 13-17 spend less time on the platform.
The top 3 GEOs
  • India – 416.6 million
  • U.S. – 240.0 million
  • Indonesia – 176.5 million
  • Facebook – popular among educated audiences with high income
  • The bulk of Facebook's advertising revenue comes from mobile devices. Content and strategy should be focused on mobile devices
  • User activity is highest Monday through Friday, at 3 a.m., Tuesday – at 10 a.m. and noon. The best time to publish content is on weekdays, from 10 a.m. to 3 p.m.
  • Videos are the most popular type of content. 85% of the platform's users watch video ads without sound. Add subtitles and essential comments to your videos
  • 300 million people watch Facebook stories every day
  • The average price per click on Facebook is $1.72
  • 1.8 billion people use Facebook Groups monthly

Knowing how your audience uses the social network allows you to adjust your marketing strategy to its characteristics and behavior and get maximum engagement.
Offer your article
Leave a request for the publication of your article. Fill out the required form where we will review your offer and contact you

By clicking the button, you consent to the processing of your personal data and agree to the privacy policy.