How we helped a client sell $894,535 worth of merchandise

Client: American company selling products in the USA, CA, and MX.

Vertical: E-commerce (dietary supplements)

Product: High-demand products to improve health

Specifications and features: Customer store on Shopify platform

Scale of business: Total sales by product in 2022 reached $1.8 million

Ad Performance metrics: Price per conversion (CPA), number of conversions, click-through rates (CTR), impressions, add to cart, and checkout prices were used to analyze the effectiveness of the ad campaign

Platform: TikTok

Goals: The client aimed to increase sales, reduce the cost per target action, and achieve a specific KPI (CPA = $30). To achieve this, our team devised a strategy and diligently implemented it.
Stages of work
1. Pre-moderation of all advertising materials to comply with TikTok's policies.

2. Development of the advertising campaign launch strategy.

3. Testing different approaches and promotion methods - 1 month, budget: $3,000.

4. Strategy refinement based on test analysis.

5. Launch of confirmed approaches.

6. Continual testing to explore new optimisation approaches and target audiences

We formulated a promotion strategy for advertising on TikTok, developed a pool of creatives for each product (1 product = 5 creatives, a total of 30 products), tested the creatives across three GEOs (U.S., Canada, Mexico), identified the most effective approaches, and subsequently launched campaigns for each product.
The launch proceeded as follows
  • We created a catalog and included all the store's products in it (as the store is hosted on Shopify, product uploading was automatic).

  • We initiated catalog campaigns with custom and automated creatives (from the website). This approach allowed us to showcase a maximum number of products at once, while the automated creatives adapted to display the most relevant content for the audience's queries.

  • We launched traffic campaigns to attract specific audiences, conversion campaigns to build audiences at each stage of the sales funnel and for retargeting purposes.
Complex whitelisting: Ensuring compliance for each page, modifying or removing medical branding, and finding converting creatives. This process demanded continuous effort and incurred varying costs at different stages.
Results for 6 months of work
  • CPA (conversion price) = $28, which is 7% lower than the target.
  • Increased customer return (LTV) by 17% through retargeting campaigns.
  • Sales increased by 23%.
  • Average ROAS (Return on Ad Spend) for all offices = 1.67.
  • Together, we spent $535,650 in 6 months, including testing budget, and achieved $894,535 in product sales.
In conclusion
Whether you're looking to promote your online school, courses, sell products, or increase app downloads and more, feel free to contact AdSkill! Our team will help you prioritize, define your goals, develop a strategy, and launch a successful advertising campaign. Simply leave a request on our website, and we will get in touch with you → link here.

Also, visit AdSkill Academia, where we regularly share news, useful information, and highlights from the advertising and digital field. We also offer webinars and other educational materials to help you take your professional skills to the next level.
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