In this article, you will learn what
features the
Huawei Ads advertising platform has, how you can run effective advertising campaigns, the target audience for the platform, which GEOs and verticals work best on the platform, and much more.
Huawei is a global Chinese company known in Russia for its Huawei and Honor smartphones. Since 2019, the company stopped releasing devices with Google services due to difficulties in cooperation between the U.S. and China. Huawei has begun to develop its
own ecosystem and creates an advertising network for its devices.
In 2021, the company launched
its advertising platform,
Huawei Ads, in Russia. Their AppGalery application is used by about
25 million Russians.
In addition to the app store, Huawei's ecosystem includes other resources:
the Petal Search search system, its own browser, services with video, music, books, a theme store, and Huawei Assistant. With these, users have the opportunity to place advertisements in the services of Huawei's partner companies, including Yandex and myTarget. These are potential placements for Russian advertisers.
Huawei Ads gives advertisers access to millions of registered owners of Huawei gadgets.
THE AUDIENCEThe target audience of the site is users of smartphones, notebooks, watches, and other gadgets from the Huawei and Honor ecosystem. The leading layer of the audience - is young people aged
25 to 29 years (29.9%), with
66% - men.
A bit of number: - 700+ million active users, number increasing monthly
- 83+ million users of Huawei premium devices (Mate and P models)
- GEO: 170+ countries (including Russia, Europe, Middle East, Africa, Asia-Pacific, and Latin America)
- 25+ million users from Russia