Huawei Ads audience

Huawei Ads, an advertising platform for promoting Huawei services, is another unbeatable source that only some know about. Let's see what kind of audience inhabits the platform and whether it suits your business.

The Huawei Ads ecosystem includes its app store - AppGallery (the analog of App Store and Google Play), the Petal Search system, its browser, services with video, music, and books, the theme store, and Huawei Assistant. As we can see, the platform has enough traffic channels.

But what about coverage?

For example, the AppGalery app is used by about 25 million Russians.
It is also possible to advertise in the services of Huawei's partner companies, including Yandex, TikTok, myTarget from VKontakte, and others. These social networks are potential placeholders for Russian advertisers (relevant!).
Target audience
The site's target audience is users of smartphones, tablets, watches, and other gadgets from the ecosystem of two brands: Huawei and Honor.

Some numbers:

  • More than 700 million active users, a number that increases monthly
  • More than 83 million users with Huawei premium devices (paying audience). The company occupies the third position (after Apple and Samsung) in the ranking of premium smartphones with the price over $400
  • GEO: 220+ countries, including more than 25 million users from Russia

Huawei offers advertisers access to a reasonably broad audience. The platform covers 220+ countries, including the top GEOs: Russia, Europe, the Middle East, Africa, Asia-Pacific, and Latin America. Most of the audience is in Asia (China).

44% of Huawei users are over 30 years old, and the brand is most popular among people aged 25 to 29 (29.9%), while 66% of the total audience is men. Thus, Huawei's target audience is primarily composed of young people.
How targeting works on the platform
It's possible to do very narrowly targeted targeting thanks to a wide range of settings. You can optimize your ad campaigns as much as possible.

For example, Attribute taggs allow advertisers to focus on reach and effectively customize targeting to increase interest in a product or service.

You can also use the following attributes:

  • Demographics (gender, age)
  • GEO and language
  • User identification by life circumstances (marital status, pregnancy, childbirth, etc.)
  • User's wealth identification (professional status, car ownership, etc.)
  • Device characteristics (cost, series, model, operator, network)

Advertisers can also communicate with users based on their preferences in different areas, for example, by dividing by interest (Interest Tag):

  • Travel (modes of travel: cab, train, plane)
  • Hobbies and lifestyle (healthy lifestyle, luxury products, beauty, and grooming)
  • Games (sports, cards, etc.)

Interest tags can help you work only with relevant audiences and avoid draining your budget.

Adding a user to a particular audience is also based on the status of the applications (App Status), which are:

  • installed now
  • were installed earlier
  • actively used
  • daily used
  • used over the last 30/180 days

The platform also offers additional tools for working with the audience:

  • Retargeting. You can create remarketing lists and interact with users who have already been in contact with your campaign. You can choose the most influential creatives and times to show by making these lists.
  • Combined Audiences. This targeting option lets you connect information from different audience attributes (demographics, interests, behavior). This tool will help you create a more accurate portrait of the user.
  • Smart extension. At the heart of "look-alike" targeting technology. The system searches for users with demographics and interests similar to your existing audience attributes. You can create an audience based on previous campaigns that have shown high effectiveness.
To summarize
Huawei Ads is an excellent source with an audience of millions that few advertisers know about. It's a perfect time to grab that tidbit!

The site and extensive targeting options will be ideal for promoting and scaling your business.

AdSkill team will provide you with access to Huawei Ads accounts support of a personal manager in setting up, running, and optimizing effective campaigns – write us to start running effective RC on a new source.

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