Above, we added a successful example of Bank's merch. A design studio was responsible for its visualization and production. The team created branded products and limited editions for a specific department, event, or purpose.
Bank employees can purchase branded merch or redeem it for points. All this happens on a unique portal. This system has many advantages:
- Employees can choose and purchase the merch for themselves, their family, or friends with points or corporate currency
- It helps to motivate employees and increases the level of corporate culture and engagement
- It helps to sell merchandise and update the product line more quickly
Corporate merch can be based on an event or hobby that unites the employees. For example, Bank has an active sports community, and the company designs branded suits and jackets specifically for participation in sporting events. It is not advertising but just an excellent example of successful corporate merch.
The company's slogan or a specific department can be a basis for branded products. The slogan can replace the logo, making the merch more native while retaining the identity.
Merch should reflect the ideology and corporate identity of the company; only in this way will employees want to become part of a corporate community.