Google's "Year in Search" advertising campaign in 2009 is an annual reminder of how dependent we are on Google for news and events. The 2023 campaign
garnered 351 million views in just one month.
Focused on the PC and Mac debate, the "Apple: Get a Mac"
campaign was the best in the brand's history. It helped increase sales of Apple products by 42%
in one year from existing shares.
Razor brand Gillette has released a 2019 campaign with the tagline "The best men can be"
. The commercial was viewed on YouTube 2 million times in the first two days and sparked serious controversy. Many users called the campaign "dead" because it showed shocking content: images of bullying, and aggressive behavior by men. Many comments on the video are negative, labeling it "feminist propaganda."