Today, <5.4 billion people use smartphones. They spend most of their time playing games and apps, which increases in-app traffic. It shows a higher average CTR of 0.56%
than the same web ad (CTR 0.23%) on mobile devices. It’s gaining popularity, and with it the demand for ad networks and placements is growing
- Mobile app ad traffic growth increased 3.1x from 2022
- Managed in-app accounts for the majority of spend — almost 54% in 2023
- Mobile users account for 65% of total internet users
Today, smartphones come equipped with a default set of more than ten pre-installed apps, while the number of downloaded apps can easily exceed a hundred. Each of these apps can serve as a potential source of traffic.