is an advertising agency promoting an American brand.Vertical
— E-commerce.GEO targeting
— USA.Special features & characteristics
— store of an advertising agency client on Amazon.Product
— highly sought-after product for skin improvement, moisturizer for wrinkles.Target group of the product
— women 30+.Size of the business
— the end customer has over 8,500 reviews for the product, which has been on the market for several years.Metrics of the advertising campaigns.
The effectiveness of the advertising campaigns was evaluated:
- Price per conversion (CPA)
- Number of conversions
- Click-through rate (CTR)
- Number of impressions
- Add to cart price
- Checkout price
The client wanted to increase sales, reduce the cost per target action, and work with a CPA of $18.