AI is organically entering the Android and iOS
app development industry. It helps to stand out among competitors through AI technologies and augmented (AR) and virtual reality (VR) games.
The usefulness of AI stands out both in the application of the technology in the games themselves (scenario or character development) and for analyzing user experience, collecting analytics. In games, AI is used to:
- Improving gameplay to create a more immersive experience
- Adaptability to game style to provide a personalized experience
- Optimize performance across devices
- Help monetize apps through microtransactions, advertising, and partner collaboration
Also, the smart technologies will help analyze user experience and collect analytics. AI improves interaction with users, offers them contextual help and support, and tailors content and services to their needs.
A rather interesting «chip» for marketers in 2023 is Google's BARD artificial intelligence
. This is a powerful tool for analytics and optimization of advertising campaigns, because:
- Improves advertising effectiveness. Based on machine learning, it identifies the most effective strategies, attractive ad types, and channels;
- Optimizes monetization. BARD offers recommendations on in-game ad placement, optimizing purchase prices to increase in-game revenues;
- Predicts user behavior. BARD helps you better understand your audience, their preferences and needs, creating personalized and targeted advertising campaigns;
- Analyzes competitors. The tool offers marketers to make more informed decisions to develop better marketing strategies.
actively uses BARD in its practice, creating topnotch projects and effective strategies for them. AI technologies help generate attractive ad types and find the best channels for mobile games.