«Successful promotion with In-App»
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July 18, 2023

Successful promotion with In-App

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In the face of economic hardship, the global app market is showing resilience and strength. In early 2023, mobile consumers spent a record-breaking $33.9 billion in in-app shops. Today, there are over 5.22 billion unique mobile internet users. So, why should we pay attention to in-app traffic in 2023?
In comparison to desktop traffic, the share of mobile traffic has surpassed it, making in-app traffic a profitable and lucrative source. This trend is characterized by loyal moderation, lack of cloaking, and a wide range of formats that are sure to engage the audience.
A surge in paid and free apps has fueled the popularity of mobile advertising. Why has there been such a boom? It's simple:

  • $800 billion spent annually on in-app purchases
  • Over 7 million apps available globally
  • 16.8 billion mobile device registrations worldwide
  • 92% of mobile users' time is spent on apps
  • Expected 25% increase in mobile traffic by 2025
  • 95.43% of mobile search traffic comes from Google

You can get a good start with in-app advertising. Both parties benefit: developers from ad impressions and advertisers from promotion of their product.


Today In-App traffic all over the world is shared by the "whales" of the advertising net, but small "fish" are still able to penetrate here. Payment in mobile traffic networks is usually based on CPC and CPM. In-App has managed to become one of the most profitable and lucrative sources as the global share of mobile traffic is constantly growing and even outpaces desktop traffic. As a result, the audience and the springboard for promotion is expanding.

Why pay attention to In-App traffic?

Until recently, advertising irritated users, but with the advent of In-App, they perceive advertising as a kind of “payment” for using free apps. As the level of loyalty has increased, the tools for targeting have improved. Now, users only get content they’re interested in, and modern formats make promotion fun & engaging.
  1. Loyal moderation. Most verticals are acceptable In-App (white-offers, games, dating, etc.). The in- app traffic sources don't tighten the screws as tightly as social media one.
  2. Unbeatable trend. In-App ads haven't had the time to become as cloying as in regular web formats, so they show more engagement, like interactive formats.
  3. No need to cloak. In-App networks have more trust in advertisers. There is no meticulous tracking of where a link leads - it’s enough to be moderated "at the entrance" and in the creatives.


We've all seen in-app ads when starting a VPN or completing levels in games. Remember the box at the top, bottom or center of the screen urging you to watch the video/download the app? This is what an In-app ad looks like.

There are three main formats that show the high level of audience engagement in the world.
1 Reward advertising.
Users receive in-app bonuses after viewing specific videos or completing certain actions. For example, in-game currency, extra health, or a weapon. If it's an educational app, it could be extra points, hints, or the right to make a mistake in a test. The advertising block is organically integrated into the content of the app or placed separately.
2 Interstitial advertising
Displayed during app usage or transitions, often featuring videos or mini-games.
3 Native advertising
Seamlessly integrated ads that blend with the app's content
4 Banner ads
Traditional format, popular and effective, displayed at the top, bottom, or center of the screen. The size of the image is 300 x 50 px. It can be an image or an animation.
5 Videos
Engaging and informative ads that attract users' attention
To maximize your In-App traffic, it is crucial to seamlessly integrate advertising as a natural component of your app. Intelligent integration ensures that your ads align with the app's purpose and user experience, avoiding awkward situations such as promoting burgers in a fitness app. Publishers prioritize selling impressions that align with the verticals of their product, ensuring a targeted and relevant audience. It is essential for users to organically engage with your app and develop a genuine interest in exploring and utilizing your product or service.


While In-App traffic offers numerous advantages, it also presents certain challenges that need to be considered.

Firstly, the niche and the intricacies of in-app networks can be difficult for newcomers to navigate. From understanding the interface to configuring advertising settings, there is a learning curve involved.

Secondly, competing in the in-app space can require a significant budget to establish a strong presence, especially for individual advertisers.

Thirdly, the presence of fraudulent activities, known as fords, poses a concern. These are deceptive tactics that imitate actions necessary to meet advertiser Key Performance Indicators (KPIs). Traffic quality from budget apps may not always be reliable, so it is crucial to focus on top mobile ad networks that proactively track and mitigate fraudulent activities.

Lastly, mobile traffic networks often lack advanced targeting options. While basic parameters such as GEO, OS version, and screen resolution are available, optimizing them effectively requires the expertise of an experienced professional. This is essential when aiming to penetrate the global market successfully.

Navigating these challenges requires a strategic approach and collaborating with industry experts to ensure optimal results.


It’s definitely worthwhile to promote products/services through in-app networks. It’s better to enter this niche with the support of experts. The AdSkill platform will help both professionals and beginners in promotion. We have all the tools for a successful launch, as well as plenty of tips on how to increase CTR and the effectiveness of creatives. Leverage AdSkill's wide network of traffic sources! Don't be afraid to get into the field!
  1. Use only high-quality and adaptive videos & images. All creatives should be correctly displayed on the devices' screens.
  2. Use interactive or augmented reality elements when promoting apps, games or products. For example, when viewing ads, users can select a character and “try on” clothing models.
  3. Use gamification of advertising. This In-App trend resembles a mini-game. The user takes a simple action to win, after which a button appears urging the user to "get a bonus", download the app, or use a discount.
To improve the advertising through In-App networks, it’s important to do your job right: