1. Engage with Your Customers
Would you like to get to know your target group? Ask your existing customers! First, decide on a platform (Crowdsigna
, Google Forms
) and define your survey objectives. Then, clarify the demographics, brand experience and purchase intent. You can post a link to the survey on popular social networks to achieve a wider reach.
In fact, this is part of the Custdev method, in which the interests of customers are determined in order to create and optimize an advertising campaign. With the help of surveys, interviews and focus groups, marketers investigate the needs and problems of the potential target group for which a product is then developed.